Thursday, June 21, 2012

Reverse the Bad: WWF's Reverse Run - September 9, 2012

WWF is to launch the Reverse the Bad student program through a Reverse Run on 22 July 2012 at SM Mall of Asia. As suggested by its name, part of the run (200 meters untimed) will be done in reverse – wherein participants will backpedal through the course. An apt execution, it symbolizes our ability to confront the present environmental state by looking back and moving forward.

WWF Reverse Run (Reverse the Bad)
September 9, 2012
McKinley Hills, Taguig City

Registration Fees:
3K - PHP 500
6K - PHP 500
12K - PHP 600

Gun Start:
3K - 5:30AM
6K - 5:40AM
12K - 5:50AM
*** 200 meters - Participants will backpedal through the course and will then run forward.  
-Race kit includes:  
Race singlet, Race Bib, Safety Pins, Maps
- Participants will only run backwards for 200 meters. Running time will only start when the participants will make the 180° turn for the 3K, 6K and 12K distances.
- Finishers will receive a limited edition WWF baller band.
- 10 watches are to be raffled of c/o Soleus.

Singlet Design

Everyone is invited to join in the Reverse Run. As an added treat, students who register for the run are automatically enlisted as members of the WWF Reverse the Bad Student Program.  

On July 22, WWF-Philippines will hold the Reverse Run at the SM Mall of Asia to launch the Reverse the Bad Student Program, a year-long membership program developed for high school and college students who want to amplify their commitment to protect the environment. 

Registration Sites

  • Chris Sports  - SM Mall of Asia
  • Chris Sports - SM Manila
  • Chris Sports -  Glorietta 
  • Skechers (Trinoma, Market-Market, Festival Mall Alabang branches)

Proceeds of the Reverse Run will go to the Reverse the Bad Student Program and WWF’s other programs on environmental sustainability, biodiversity conservation, and climate change adaptation. 

The creation of the student program is in response to growing calls from youngsters who want to take a more direct and proactive role in helping protect the environment. Through this program, WWF wants to create young stewards to help us secure a better future.

“This program creates platforms for concrete action designed specifically for young persons. There is only one way to deal with a problem, and that is, to solve it. Start with simple, every day things.  Stick to it.  Scale up rapidly. Live the solutions.  Participate,” says WWF-Philippines CEO and Vice Chair Jose Ma. Lorenzo Tan

For more information, participants can email
View the WWF Reverse the Bad video on YouTube at

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