As Krispy Kreme turns 75 flavorful years this 2012, the
world-famous doughnut and coffee brand continues to tap the taste buds and
heartstrings of more and more people while sharing and celebrating delicious
tastes and fond memories.
Spanning more than 690 shops in 21 countries,
Krispy Kreme has been exciting the world with distinct confectionery experience
brought by its delectable variety of doughnuts, baked goods, and coffee. Hence,
it wasn’t a surprise to witness how the brand touched the hearts and tickled
the palates of Filipinos when it arrived in the Philippines six years ago. And
as it continues to successfully expand in the country, Krispy Kreme is bringing
everyone more reasons to smile— not only with its mouth-watering delights but
also with projects that resonate with the lives of their valued customers.
Furthering its Heritage of Sharing
How exactly does Krispy Kreme aim to do this?
One, by helping its 12 partner charities—12 organizations that care for the
environment: ABS-CBN
Foundation Inc. – Bantay Kalikasan and Philippine Native Plants Conservation Society Inc.; creativity: Cultural Center of the
Philippines, Visual Arts and Museum Division; lives: Caritas Manila Inc., Philippine Red Cross, and ICanServe Foundation Inc.; our animal friends: Philippine Animal Welfare
Society; and of course, kids: Operation Smile Philippines, Kythe Inc., Development and
Accessibility Fund for the Deaf Inc., Autism Society Philippines, and Friends
of Hope Inc.
Being a remarkable doughnut and coffee brand that
humbly upholds the value of ‘sharing’, Krispy Kreme extends this good deed by
calling everyone to work hand-in-hand towards change. With every purchase of
the brand’s 75th Birthday Tin Can, P20
goes to these partner charities, which translates every purchase to doing good, bringing smiles,
creating change and spreading joy in the most enjoyable and delightful way
possible.
Bringing
Everyone More Reasons to Smile
Keeping up with its 75th birthday celebration, Krispy Kreme will also be
rolling out fresh products, bringing more options and reasons for its customers
to delight in the one-of-a-kind goodness brought by doughnuts and coffee.
From July 11 to August 19, the brand will be
launching its birthday treats for everyone—the Krispy Kreme Birthday Doughnuts
and the Krispy Kreme Birthday Chiller. Infused with such melt-in-your-mouth joy, the White Chocolate
Iced Glazed, Dark Chocolate Iced Glazed, and Strawberry Iced Glazed Doughnuts
are iced glazed rings with rainbow sprinkles and a generous dollop of white
cream finished with a cherry. Meanwhile, blended with refreshing goodness, the
Birthday Chiller is an iced chocolate drink with sprinkles made even more
special with Hershey’s Dark chocolate.
To further the celebration, from July 11 to
August 8, anyone who purchases
a Dozen Assorted with any of the Birthday Doughnuts, then coupled with one
Birthday Chiller of any size in a single transaction will be entitled to one
raffle coupon. This raffle coupon, which will be drawn with all the others on
August 10, gives a customer a chance to win 12 VIP tickets to watch Saltimbanco by Cirque du Soleil at
the SM Mall of Asia Arena on August 17. In addition, Cirque du Soleil will be
giving discounts for tickets acquired at Krispy Kreme stores upon purchase of a
Dozen Assorted coupled with a Birthday Doughnut.
And because Krispy Kreme cannot get enough of
sharing the gift of joy and bringing people more reasons to smile, from July 13
to 31, everyone will be able to grab a special bundle of an Original Glazed
Doughnut and an 8 oz. cup of Signature Coffee for only P75!
Also, if you’re 18 and above, Krispy Kreme’s
iconic paper hat could be your ticket to globetrotting fun! Get a chance to win
a trip for two to any Krispy Kreme location in the world simply by taking a photo
of yourself wearing our paper hat and then submitting your entry to
HatHatHooray.com. Just drop by any of our Krispy Kreme stores to get a paper
hat or visit our website to download one and see the official contest rules and
regulations.
The birthday blowout doesn’t end here, because
Krispy Kreme’s birthday treats are set to go beyond just bites and sips, as it
will also be rolling out 75th Birthday merchandise, which includes caps, mugs, white
shirts, stainless tumblers, ECO bags, and of course, the 75thBirthday
Tin Cans.
How are all of these for more and more reasons to
smile? As it continues to uphold its name and etch its flavors in our hearts,
Krispy Kreme is on the move to make it easier for everyone to experience
melt-in-your-mouth joy with such fresh offerings and new stores — continuing to
expand its reach to satisfy the tastes of doughnut and coffee enthusiasts
across the country.
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Serving world-class doughnuts and
coffees since 1937, Krispy Kreme made its way to the hearts of Filipinos when
it opened its first branch in the country back in 2006. Today,
Krispy Kreme has outlets in 33 different locations nationwide, with hotlight
stores in SM Mall of Asia, Greenhills Shopping
Center, Festival Supermall Alabang,
Bonifacio High Street and Cebu IT Park. To get more information and updates
about the brand and its products, you may become a friend of Krispy Kreme by
visiting KrispyKreme.com.ph or by
liking Chloe at facebook.com/ChloeKrispyKremePH.
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