Showing posts with label Adidas Philippines. Show all posts
Showing posts with label Adidas Philippines. Show all posts

Friday, December 6, 2013

miCoach SMART RUN from Adidas



Adidas introduces the miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market. For the first time, runners will be able to track their runs using GPS mapping, monitor their heart rate off their wrist, listen to their favorite music and get real-time coaching in a single, simple, color touch screen running watch.

“By combining the latest innovations, such as the Mio Wrist Based Continuous Heart Rate Technology, design and ease of use navigation, we consciously defied the rules that define other running watches,” said Simon Drabble, director of miCoach at adidas.

As SMART RUN uses optical technology to track your heart rate from your wrist, there are no cables, straps and additional sensors with this unique all-in-one device. A built-in accelerometer counts every step so you can monitor your stride rate. GPS tracks your speed, distance and logs your route and an MP3 player with Bluetooth® wireless audio delivers music and audible coaching guidance, eliminating the need for head phone cables and music players.

“But it’s not just that which sets us apart from the competition. As part of the miCoach training system, it truly unlocks the runner’s full potential by making smart training easy and accessible. Whether you’re starting a new running program, training for a 10k or competing in another marathon, miCoach SMART RUN will make your training more efficient so you get the results you want,” continued Drabble.

Interval (or zone) training is the best way to improve strength, speed and endurance. The miCoach system is founded on this concept with four colored zones – blue, green, yellow and red. SMART RUN uses these zones to coach you throughout your workout. Guidance comes in various forms including vibration, through the 1.45” color touch screen display and, if you are using a Bluetooth headset, the coach will tell you to speed up or slow down.

Drabble continued, “Many runners fail to get the most out of their current running watches. Building training plans, transferring workouts and personalizing display information is cumbersome with these devices. With SMART RUN we change this. It is fully integrated with our web platform so training plans, completed workouts and settings are synced seamlessly over WLAN.”

“The completeness and simplicity of Smart Run is astounding.” Terrence Mahon, Lead Endurance Coach, UK Athletics Federation said.  “The visual and audible guidance for interval training is a leap forward from any other watch available. Another aspect that is often overlooked by runners is how important strength and flexibility workouts are in realizing performance gain and reducing injuries. To have this guidance on the watch too is truly groundbreaking.”

Unrivaled in innovation and feature-set, the miCoach SMART RUN is completed with premium design language and fine styling, including athletic lines, stainless steel trim, high performance guerrilla glass and magnesium.

The miCoach SMART RUN is available for purchase exclusively at the adidas eShop (shop.adidas.com.ph) at a retail price of PHP 19,995 from 1st December 2013.

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About adidas miCoach
miCoach is an interactive training service for anyone who wants to train for his or her favorite sport, general fitness or just for fun. Bringing the knowledge and experience of adidas’ elite coaching partners to the masses, miCoach provides users with real-time coaching and all the tools they need to track performance and monitor progress to get the results they want. The breadth of the offer includes a free to access web platform and training community with hundreds of free training plans, free mobile apps on iOS, Android and Windows Phone 8 as well as a comprehensive range of devices for tracking all aspects of performance, both in game and in training. Visit www.micoach.com.

Friday, September 20, 2013

DANCE REVOLUTION: ADIDAS CASTS A SPOTLIGHT ON THE PASSION FOR DANCE




Manila, September 15th, 2013: adidas has launched its first Southeast Asia campaign for women, all in for #mygirls. The first phase themed around the girls’ love for dance highlighted the shared passion of dance between girls in Southeast Asia who rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in. 

Decked out in bold and playful colours, the behind- the-scenes photo shoot presented the upbeat, unique and energetic nature of the women. The stylish yet comfortable Techfit, CIimalite and Yoga apparel, coupled with the sporty adiPURE and Climacool footwear brought out the sassy and exuberant dancer in the girls.


#mygirls for Southeast Asia was launched simultaneously on 1 September 2013 in the Philippines, Singapore, Malaysia, Thailand, Indonesia and Vietnam with regional ambassadors - Karylle (Philippines), Fay Hokulani (representing Malaysia and Singapore), Si Phitsinee Tanwiboon (Thailand), Maria Selena (Indonesia) and Nguyen Thi Kim Dung (Vietnam). This campaign was supported by Retail, PR, digital and online activations through adidas’ Facebook page (www.facebook.com/adidas). 

Customers will also be able to get their hands on the Women’s Collection at shop.adidas.com.ph, serving as an online storefront for a wide range of adidas products including exclusive specialty items. 

 Please visit our Facebook page: https://www.facebook.com/adidasPH 

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About Adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the Adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.

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