Last July 11 at the Manila Peninsula, the Japan-based LIXIL Corporation, manufacturer and seller of building materials, housing equipment, and related products, launches the LIXIL Asia, an umbrella group comprising American Standard Asia Pacific, LIXIL China, LIXIL Korea, and TOSTEM Thai Marketing–Sash Business.
From left: SHIOU-AN WONG, Category VP, SASH, LIXIL ASIA, KENNETH NG, CEO, LIXIL ASIA, TOSHIMASA IUE, CEO of GLOBAL COMPANY, LIXIL CORPORATION, LINO BERNARDO, Countru Manager, American Standard Philippines, LTD.Co.
LIXIL Asia, through its Philippine subsidiary, American Standard Philippines Ltd. Co. (ASPLC), is set to bring a fuller suite of housing and construction solutions to homes and buildings.
This is a significant development in the LIXIL Group’s vision to become a global leader in the building materials and housing equipment industry. Today, LIXIL has global reach in 31 countries including China, India, Thailand, South Korea, Vietnam, Indonesia, the Philippines, Malaysia, Singapore, and Myanmar, having a workforce of more than 75,000.
TOSHIMASA IUE, CEO of GLOBAL COMPANY, LIXIL CORPORATION
“We will ensure that our efforts are in line with our corporate philosophy and that our products and services contribute to improving people’s comfort and lifestyles.”
Toshimasa Iue, CEO of LIXIL Global Company, which is in charge of LIXIL’s overseas business operation excluding Japan, says, “LIXIL aims for global development focusing on local needs. Based on product technology, design, and quality that we have cultivated in Japan, we will provide housing equipment which is needed by the local people, and offer safe and comfortable housing, by the hands of talented local staff in each area.”
“LIXIL plans to expand its sales to US$37.5 billion in FY 2015, of which US$ 12.5 billion will come from overseas sales. One of the key measures to achieve this target is business development in Asia. In particular, we place high expectations on Product Business in ASEAN countries. LIXIL is looking at these countries as its high-growth area in the medium term,” Iue adds.
“This strategic move by LIXIL Corporation puts us one very significant step closer to becoming a global leader, based on our continuing rapid growth and profitable financial results in the Asia Pacific region,” says Kenneth Ng, CEO of LIXIL Asia. “With the synergy created through the formation of LIXIL Asia, we will be able to fully utilize our existing brands in different market segments to better meet customers’ emerging and diverse needs.”
The brands carrying LIXIL across the world already enjoy high recognition and exceptional brand values in their own right. LIXIL Asia hopes to create greater synergy and a variety of new product categories, including toilet and wash basin, faucets, tubs, tiles, windows and sashes, kitchens, and wooden doors. All these building materials can now be offered in all-in-one packages by any one of the subsidiaries.
“The brands and product series LIXIL Asia represents will immensely benefit, not only through continuous investment, but also through additional support, resources, experience, and advanced technologies that will be shared across the brands,” Ng adds. “A stronger and sleeker LIXIL Asia can then pass on logistical and managerial savings to our customers.”
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