‘Zero Defect Campaign’ Launched by RCD Land Inc.’s 25th Anniversary event

RCD Land Inc., a real estateand property development company dedicated to providing affordable yet quality housing projects celebrated its 25th anniversary at the Bellevue Hotel in Filinvest Corporate City last August 16, 2012.

More than 600 guests, including tri-media and bloggers attended the event. Most of the attendees were employees and executives from the company, special guests and its partners for success.

Roland C. Delantar, founder and president of RCD Land Inc. also unveiled during the event its ‘Zero Defect Campaign’ program for its housing projects. Together with RCD Development, its construction arm, the program strengthens the company’s campaign for the flawless construction of each housing unit, and to see to it that the supplies, from roof sheets to nails are in great condition before and during construction.  “RCD Development has built its own warehouse, where materials are brought in and checked for quality assurance. Each supplier should meet the specifications we strictly require from them. We want to give our buyers their money’s worth. That is good business for us,” Delantar explained.

Reaching 25 years is a big milestone for any company. “It’s really about commitment to the continuous success of the business endeavor,” says Delantar when asked about what he attributes their success to. With the company’s long experience and stability, they are confident that they will remain a key player in the real estate industry in the coming years.

Their town projects are aimed at providing Filipinos with world-class but affordable homes. They also intend to help the government in its fight against homelessness, poverty and to reduce the housing backlog. Flagship projects of RCD Land are the following: RCD Royale Homes in Silang, Cavite; Winter Breeze Homes in General Trias, Cavite; RCD Homes East in Tanay, Rizal; RCD BF Executive Townhomes in Paranaque; RCD Pasay Townhomes; RCD Villas De Imus, RCD Villas De Mambog, and RCD Villas Silverhomes. 

RCD Land Inc. is the project development arm of the RCD Group of Companies. Delantar said RCD is also into property sales & real estate marketing thru the RCD Realty Marketing Corporation. The company's mission is to help every Filipino realize his dream of having his own home that is affordable but comparable to world class standards.

Aside from it being Delantar’s initials, RCD also stands for the company’s core business roles; R for real estate marketing, C for Contractor, and D for Developer. Delantar first established the RCD Realty Corporation in August 16, 1987 to market affordable housing projects and eventually ventured into the construction of individual housing units and small pocket developments. The anniversary celebration incidentally coincides with its founder’s birthday on the 15th of August.

For more info about RCD Land’s projects, 

visit www.rcdglobal.com.ph 

or call 815-1377 to 80 (Loc. 118,119)

LIXIL Corporation launches in Manila

Last July 11 at the Manila Peninsula, the Japan-based LIXIL Corporation, manufacturer and seller of  building materials, housing equipment, and related products, launches the  LIXIL Asia, an umbrella group comprising American Standard Asia Pacific, LIXIL China, LIXIL Korea, and TOSTEM Thai Marketing–Sash Business. 

From left: SHIOU-AN WONG, Category VP, SASH, LIXIL ASIA, KENNETH NG, CEO, LIXIL ASIA, TOSHIMASA IUE, CEO of GLOBAL COMPANY, LIXIL CORPORATION, LINO BERNARDO, Countru Manager, American Standard Philippines, LTD.Co.

LIXIL Asia, through its Philippine subsidiary, American Standard Philippines Ltd. Co. (ASPLC), is set to bring a fuller suite of housing and construction solutions to homes and buildings.

This is a significant development in the LIXIL Group’s vision to become a global leader in the building materials and housing equipment industry. Today, LIXIL has global reach in 31 countries including China, India, Thailand, South Korea, Vietnam, Indonesia, the Philippines, Malaysia, Singapore, and Myanmar, having a workforce of more than 75,000.

TOSHIMASA IUE, CEO of GLOBAL COMPANY, LIXIL CORPORATION 

“We will ensure that our efforts are in line with our corporate philosophy and that our products and services contribute to improving people’s comfort and lifestyles.”

Toshimasa Iue, CEO of LIXIL Global Company, which is in charge of LIXIL’s overseas business operation excluding Japan, says, “LIXIL aims for global development focusing on local needs. Based on product technology, design, and quality that we have cultivated in Japan, we will provide housing equipment which is needed by the local people, and offer safe and comfortable housing, by the hands of talented local staff in each area.”  

“LIXIL plans to expand its sales to US$37.5 billion in FY 2015, of which US$ 12.5 billion will come from overseas sales. One of the key measures to achieve this target is business development in Asia. In particular, we place high expectations on Product Business in ASEAN countries. LIXIL is looking at these countries as its high-growth area in the medium term,”  Iue adds.

“This strategic move by LIXIL Corporation puts us one very significant step closer to becoming a global leader, based on our continuing rapid growth and profitable financial results in the Asia Pacific region,” says Kenneth Ng, CEO of LIXIL Asia. “With the synergy created through the formation of LIXIL Asia, we will be able to fully utilize our existing brands in different market segments to better meet customers’ emerging and diverse needs.”

The brands carrying LIXIL across the world already enjoy high recognition and exceptional brand values in their own right. LIXIL Asia hopes to create greater synergy and a variety of new product categories, including toilet and wash basin, faucets, tubs, tiles, windows and sashes, kitchens, and wooden doors. All these building materials can now be offered in all-in-one packages by any one of the subsidiaries. 

“The brands and product series LIXIL Asia represents will immensely benefit, not only through continuous investment, but also through additional support, resources, experience, and advanced technologies that will be shared across the brands,” Ng adds. “A stronger and sleeker LIXIL Asia can then pass on logistical and managerial savings to our customers.”